Selected Investments
Alliance Bank Malaysia Berhad (Alliance Bank) was incorporated in Malaysia on 3 August 1982 under the name of Malaysian French Bank Berhad. In 1996, it assumed the name of Multi-Purpose Bank Berhad. Following the successful merger of seven financial institutions in January 2001, the Bank assumed its present name.
On 26 September 2017, the Bank was listed on the Official List of the Main Market of Bursa Malaysia Securities Berhad by assuming the listing status of its holding company, Alliance Financial Group Berhad upon the completion of a corporate re-organisation exercise.
Today, Alliance Bank and its two principal subsidiaries, Alliance Investment Bank Berhad and Alliance Islamic Bank Berhad, is a dynamic, integrated financial services group offering banking and financial solutions through its consumer banking, SME banking, corporate and commercial banking, Islamic banking, investment banking, and stockbroking businesses.
The Bank provides fast, simple and responsive services that meet the needs of its customers via multi-pronged delivery channels which include retail branches, Privilege Banking Centres, Business Centres, and Investment Bank branches located nationwide, as well as mobile and Internet banking.
Mr Kellee Kam joined Alliance Bank as Group Chief Executive Officer on 1 September 2022.
Kellee brings with him over 23 years of experience in the financial services industry. He most recently served as an independent director of Bank of America Malaysia Berhad since October 2016, and was appointed its Chairman in June 2021.
Prior to his stint at the Bank of America, Kellee was with the RHB Banking Group for over 13 years and served as its Group Managing Director from 2011 to 2015. He also held multiple senior roles within the RHB Banking Group including Group Chief Financial Officer and Head of Group Strategy.
As Alliance Bank’s Group Chief Executive Officer, Kellee is responsible for the development and implementation of the Group’s strategies, objectives and policies with a focus on meeting its commitments to its stakeholders. Together with the Board of Directors, Kellee will continue to promote a sound corporate culture that reinforces ethical, prudent and professional behaviour.
Kellee graduated with an LLB (Hons) from the Manchester Metropolitan University in the United Kingdom. He also holds a Master in Business Administration from Richmond, the American International University in London, and a Master of Arts in South East Asian Business World from the School of Oriental and African Studies of the University of London.
Awards & Recognition
Alliance Bank Malaysia Berhad continues to be acknowledged by its peers for outstanding contribution, as well as creative and innovative financial solutions, to the Malaysian community. In recent years, it has received the following awards and recognition:
- 2022 “Best app for Customer Experience”
at the Asia Trailblazer Awards 2022 by Retail Banker International - 2022 “Best Advance in Customer Relationship Management”
at the Asia Trailblazer Awards 2022 by Retail Banker International - 2022 “Best Wealth Manager – Digitally Empowering RMs”
at the Digital CX Awards 2022 by The Digital Banker - 2022 “Outstanding Digital CX – Trade Services (Highly Commended)”
at the Digital CX Awards 2022 by The Digital Banker - 2021 “Best Beyond Banking Services”
at the Excellence in Retail Financial Services International Awards 2021 by The Asian Banker - 2021 “Excellence in Customer Centricity”
at the Asia Trailblazer Awards 2021 by the Retail Banker International - 2021 “Excellence in Omni-Channel Integration”
at the Asia Trailblazer Awards 2021 by the Retail Banker International - 2021 “Excellence in Mobile Banking (Highly Commended)”
at the Asia Trailblazer Awards 2021 by the Retail Banker International - 2021 “Best App for Customer Experience (Highly Commended)”
at the Asia Trailblazer Awards 2021 by the Retail Banker International - 2021 “Best Multi-Channel Offering (Highly Commended)”
at the Asia Trailblazer Awards 2021 by the Retail Banker International - 2021 “Best Innovation Programme (Highly Commended) “
at the Asia Trailblazer Awards 2021 by the Retail Banker International - 2021 “Excellence in Oni-Channel Integration”
at the Retail Banking Awards 2021 by Asian Banking & Finance - 2021 “Service Innovation of the Year”
at the Retail Banking Awards 2021 by Asian Banking & Finance - 2021 “Malaysia Domestic Trade Finance Bank of the Year”
at the Wholesale Banking Awards 2021 by Asian Banking & Finance - 2021 “Malaysia Domestic Initiative of the Year”
at the Wholesale Banking Awards 2021 by Asian Banking & Finance - 2021 “Best Mobile Banking & Payment Initiative of the Year – Malaysia”
at the Retail Banking Awards 2021 by Asian Banking & Finance - 2021 “Best Financial Inclusion Initiative of the Year – Malaysia”
at the Retail Banking Awards 2021 by Asian Banking & Finance - 2021 “Excellence in Omni-Channel Customer Experience”
at the Digital CX Awards 2021 by The Digital Banker - 2021 “Best Digital Account Opening”
at the Global Retail Banking Innovation Awards 2021 by The Digital Banker - 2021 “Digital – Banking”
at the Malaysia Technology Excellence Awards 2021 by the Charlton Media Group - 2021 “Online Services – Banking”
at the Malaysia Technology Excellence Awards 2021 by the Charlton Media Group